“I am blessed”, says a local Steenberg woman after chomping her way to R100 000 by winning the Cadbury Lunch Bar competition.

The prize money could not come at a better time, since Judy O’Malley has been unemployed since November last year.

“I regularly enter competitions, you can basically say that I’m addicted to competitions like this,” O’Malley laughed.

Her lucky streak started in October last year, when she purchased a lunch bar and texted the barcode on the chocolate wrapper to the national competition hotline.

“I always buy a Lunch Bar, because it’s my son’s favourite. I decided to enter but only sent one text message, so I’m feeling really lucky,” says O’Malley.

She now plans to invest a large portion of the money into her children’s futures. They are aged 14 and six.

“I want my children to study further,” she says.

Western Cape’s regional account manager for Kraft Foods South Africa, Mike Fouche, personally delivered the cheque and a Cadbury Lunch Bar hamper on Thursday 26 January and said: “I wanted to give the consumer something back to give much, much more to such a deserving winner.”

Delivering the prize, Fouche told O’Malley: “It’s awesome to be able to come into your home and hand the cheque to you. Being in your home and meeting you gives meaning to the competition”.

Lunch Bar is regularly featured when it comes to competitions, most notably sponsoring the national SA’s Got Talent competition, which provided a platform for the nation to showcase hidden talents.

“My husband is a self-employed contractor, so this money came at a good time and I feel rather blessed,” O’Malley concluded.